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    DIGITAL
    MARKETING
    STRATEGIES SUMMIT
    Marketing In The Age Of The Empowered Digital Customer
    October 21-23, 2014 | San Diego

Fostering Connections with Empowered Customers While Measuring Results through Digital Optimization

  • Capitalize on the opportunity to work with your IT department
  • Participate in managing your Corporate Character in the digital space
  • Use financial metrics to measure marketing
  • Create a seamless customer journey
  • Network in sunny San Diego!
  • Restructure your organization for the digital customer
  • Enhance customer relationships through online brand communities
  • Cutting Edge Agenda: 20+ Leading Case Studies
  • Don't Miss Out - This Event Will Sell Out

Tracks Include:

  • Strategy
  • Analytics & Data
  • Customer Relationship Management
  • Social & Technology

Who should attend:

  • Chief Marketing Officers
  • Chief Executive Officers
  • Chief Information Officers
  • Chief Technology Officers
  • Chief Engagement Officers
  • Chief Experience Officers
  • Chief Digital Officers
  • Chief Marketing Officers
  • Chief Financial Officers
  • Chief Branding Officers
  • Product Designers
  • Agency Account Managers

VPs, Directors and Managers of:

  • Marketing
  • Branding
  • Business Strategy
  • Online Communities
  • Customer Relations
  • Social Media
  • Public Relations
  • Digital Marketers
  • Community Marketers
  • Community Managers
  • Media sales
  • Business Development Manager

Reasons to Come to San Diego:

  • San Diego, California…need we say more?!
  • Venue is at one of San Diego’s landmark hotels!
  • Just blocks away from the Gaslamp Quarter!
  • Breakfast, lunch and snacks!
  • A networking reception with free open bar!
  • Networking dinners!
If Gartner’s prognostication is correct, by 2017 the CMO will manage more IT dollars than the CIO.
Register before September 12th & Save $200!

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Meet the Speakers

Learn and Engage with Industry Leaders:
Mark Coatney
SVP, Digital, Al Jazeera America
Paula Dirks
Vice President of Marketing
Josh Pierry
CEO
Shawn Goodin
Director of Marketing Technology
Alec Bokman
Expert Associate Principal
Pam Didner
Author of the upcoming book: Global Content Marketing
Matt Corey
Chief Marketing Officer (CMO)
Danielle Wiley
CEO
Christopher Krohn
President and Chief Marketing Officer
David Roth
CEO
Meg O'Brien
VP of Marketing, Branding and Social
Don Steele
SVP, Fan Engagement/Multi Platform Marketing
Steven Cook
Resident Digital CMO & Contributing Editor
Gaurav Bhatia
Vice President, Digital Strategy
Shree Dandekar
GM (Product Management) Social Media Analytics
Chad Bailey
Chief Marketing Officer (CMO)
Tyler Douglas
Chief Marketing Officer (CMO)
Erik Forsell
Chief Marketing Officer (CMO)
Penny Baldwin
EVP, CMO
Mike Mancini
VP, Thought Leadership
Cathleen Williams
Executive Director of Marketing

IBM

TBA
TBA
Integrated Digital Marketing is the Key to Marketing
Register before September 12th & Save $200!

Register Now!  Brochure

Day 1 Agenda

Tuesday, October 21, 2014 - Pre-Summit Workshops
8:30am

Workshop Registration and Continental Breakfast for Workshop Attendees

9:00am - Workshop A
In this interactive session, we will develop a marketing capability map to align marketing and IT strategy. The capability map is like the Rosetta Stone, creating a shared language grounded in business outcomes. With a shared map, marketing and IT can maneuver the digital landscape together with precision and agility.

This session will review:

  • The what and why of the marketing capability framework
  • How to develop a capability map for your organization
  • How to heat map to drive prioritization and agility
  • How to architect a highly scalable and flexible marketing platform
  • Director of Marketing Technology
    The Clorox Company
    9:00am - Workshop B
    Marketing your brand is no longer only marketing's job anymore. Essentially, it's every employee's jobs. Some of your employees are already active in social media. They can be part of your brand's social ambassadors. Some of them are willing to try, but don't know how. Pam Didner will share the process and tools on how to get it done right.

    Take-Aways:

  • Share the importance of building social media skill sets
  • Tricks and tips to motivate and encourage employees to be social ambassadors
  • A step-by-step process and tools to encourage employees to engage
  • Author of the upcoming book: Global Content Marketing
    Author | Speaker | Consultant
    10:30am

    Networking Break

    10:45am - Workshop C
    In this workshop, participants will use a hands-on approach to gain a full understanding of the nuances of managing their professional identities in the new transparent digital world we live in. The workshop leader will use his own corporate identity as an example, as well as other examples well-managed and not-so-well-managed identities. We’ll look, in real-time, at volunteer participants’ profiles and get valuable feedback from the leader and others in the group. Participants will learn how to prioritize and utilize the various digital points of presence at their disposal – LinkedIn, Facebook, Twitter, Google+, etc. At the end of the session, participants will have a virtual ‘playbook’ they can use to effectively and efficiently manage their online presence going forward.

    Key Takeaways:

  • Dos and Don’ts in the world of corporate character management
  • How to effectively draw boundaries between their personal and professional lives to maximize their corporate character
  • How to prioritize and allocate appropriate time to the various digital points of presence
  • How to generate and maintain compelling professional profiles
  • Keys to relevant and engaging content curation
  • CEO
    Emergent Digital
    10:45am - Workshop D

    How to Cope with the Evolving Role of the CMO

    12:15pm

    Lunch

    * This is our preliminary agenda and may be subject to change.

    Day 1 Cont'd

    Tuesday, October 21, 2014 - General Summit
    12:15pm

    Registration for General Summit Attendees

    1:15pm

    Welcome and Introduction by Summit Producer Crystal Everson (Or Summit Chair)

    Theme 1: Strategy
    1:30pm
    The session discusses the opportunities that exist in understanding the customer needs and leveraging all the digital channels – web, email, social media and customer feedback to help improve the customer experience. Digital technology helps gets instant feedback from the customers but also presents challenges in how best to communicate the value of the brand with the customer/member and share the results with the employees. We need to ensure that the employees (e.g. marketing, sales, customer support) are engaged in the process so that we can get the closed loop feedback from the customers and develop a good experiences for the customer and continually engage with the employee.
    Vice President, Digital Strategy
    AARP
    Theme 1: Strategy
    2:15pm

    Using Financial Metrics to Measure Marketing and Why Collaboration Between the CFO and CMO is Imperative

    3:00pm

    Afternoon Networking Break

    Theme 1: Strategy
    3:15pm

    Market and Technology Factors Driving Pervasive Change

    TBA
    TBA
    IBM
    4:00pm
    Successfully building your brand in the digital age goes beyond just having the right social media campaign, or the right web site. It means putting your customer at the heart of the way you do business. Understanding and shaping the journey your customer will take as they navigate the changing digital landscape will be the key to competitive advantage. But aligning your business against this is a formidable challenge. This session will discuss approaches for driving the transformation required.
    Expert Associate Principal
    McKinsey & Company Digital

    * This is our preliminary agenda and may be subject to change.






    Day 2 Agenda

    Wednesday, October 22, 2014 - General Summit
    8:00am

    Registration for General Summit Attendees and Continental Breakfast

    9:00am

    Welcome and Introduction by Summit Producer Crystal Everson (or Summit Chair)

    Theme 2: Analytics and Data
    9:05am
    It’s the classic battle between strategy and creativity—and the unique and powerful dynamic they bring when melding together. IT versus marketing, will they ever work together? Christopher Krohn, President and CMO of Restaurant.com, offers insights on important of this and how to make this happen. And when it does, there’s massive success in the realms of digital business and beyond.
    President and Chief Marketing Officer
    Restaurant.com
    Theme 2: Analytics and Data
    9:50am

    Mining New Digital Information Sources

    10:35am

    Sponsorship Showcase

    11:05am

    Sponsor Meet and Greet Morning Networking Break

    Breakout A: Analytics and Your Digital Team
    11:20am

    Democratize Your Data Analysis

    Breakout B: Analytics and Your Customer
    11:20am

    Inspiring Customer Confidence as You Manage Big Data

    Breakout A: Analytics and Your Digital Team
    11:40am

    Tracking the Data that Matters

    Breakout B: Analytics and Your Customer
    11:40am

    Using Customer Analytics to Mine Data

    12:00pm

    Lunch

    Theme 3: Customer Relationship Management (CRM)
    1:00pm
    In this session Josh Pierry will discuss the evolution of the digital marketing landscape as it pertains to personalized content and how to stay ahead of the curve. Leveraging tools, processes, and best practices, he will explore ways to more comprehensively capture individualized information and strategies for creating effective responses; the goals of which are to create a more cohesive bond between the client and organization, and ultimately improve top line revenue through greater client satisfaction.
    CEO
    Pierry Interactive
    Breakout A: Internal
    1:45pm
    This session will address the concern that the marketing leadership team has regarding how the marketing message is conveyed by employees and managed throughout the organization.
    Breakout B: External
    1:45pm
    This session will address how to obtain greater brand affinity and deeper engagement. You will learn how other brands are using web experience management to meet customer acquisition and loyalty goals.
    Chief Marketing Officer (CMO)
    Mammoth Mountain Ski Area
    Breakout A: Internal
    2:30pm

    Digital Marketing to Millennials

    VP, Thought Leadership
    The Nielsen Company
    3:15pm

    Afternoon Networking Break

    3:30pm

    Panel: How are You Structuring Your Marketing Team, Programs and Processes to Understand Individuals and Not Just Markets?

    Moderator:
    Resident Digital CMO & Contributing Editor
    CMO.com by Adobe
    Panelists:
    Chief Marketing Officer (CMO)
    Robeks
    VP of Marketing, Branding and Social
    San Francisco Chronicle
    SVP, Digital, Al Jazeera America
    Al Jazeera Media Network
    4:40pm

    End of Day Two of Summit

    5:00pm

    Networking Reception (Canapes and Cocktails)

    * This is our preliminary agenda and may be subject to change.






    Day 3 Agenda

    Thursday, October 23, 2014 - General Summit
    8:00am

    Registration for General Summit Attendees and Continental Breakfast

    9:00am

    Welcome and Introduction by Summit Producer Crystal Everson (Or Summit Chair)

    9:05am

    Keynote: Finding and Recruiting Essential Digital Marketing Talent

    Theme 4: Social & Technology
    9:50am - Social and Technology
    Beauty is big business. Women spend more than $63.1 million a year pursuing beauty and advertisers spend $4.5 billion pursuing those women. In fact, beauty is the third most profitable industry in America with 11,000+ new beauty products launched per year. Launched over a decade ago, Allure is the first and only magazine devoted to this market reaching 8 million readers per month. With more and more of its readers moving to digital devices for their information, join this session to learn the trends affecting the publishing landscape and how Allure is tapping its Beauty Enthusiasts community of readers and their customer intelligence to gain feedback on how to improve products, expand content and secure more advertising dollars.
    Chief Marketing Officer (CMO)
    Vision Critical
    Executive Director of Marketing
    Allure
    10:35am

    Morning Networking Break

    Breakout A: Social
    10:50am
    As the adoption of social, mobile and cloud computing continues to transform industries, organizations increasingly value how these technologies can improve customer engagement, forge new partnerships and drive competitive advantage. As great as the promise of convergence is, many organizations are still struggling to reinvent their business operations and keep pace with the explosion of mobile channels and volume of data being generated. This session will aim at not only discussing some of the natural use cases of this disruption like social casting but will provide a practical approach to marketers on how to realize an ROI from their social and mobile investments using analytics.
    GM (Product Management) Social Media Analytics
    Dell
    Breakout B: Technology
    10:50am - Technology

    Why You Need to Design Experiences for Mobile and Tablet Apps

    Breakout A: Social
    11:35am - Social
    Social is not just something managed by a 24-year-old rookie marketing associate or customer service rep. Social strategy must be part of every major campaign and must also be integrated into your brand experience throughout the year. Your customers WANT to interact with you. Are you involving them in your brand, and do you even know HOW to do that through filtered curation that is still authentic? In this session we will show you how to do just that with examples of "fads" and best practices for complete integration.
    Chief Marketing Officer (CMO)
    PGA TOUR Superstore
    Breakout B: Technology
    11:35am

    Using Integrated Software Suites to Manage Customers

    12:00pm

    Lunch

    Breakout A: Social
    1:00pm - Social
    With over 125mil fans and followers in Social Media, Comedy Central has long used Social to drive tune in and other lines of business. As the relationship between paid and earned media has evolved Comedy Central has evolved how, what and when it advertises in social. This change has also influenced it's programming and reporting in social so that it can both define and achieve platform specific goals. In this session Comedy Central will share some of the strategies and tactics that they have implemented to adapt to the changes in the social media landscape.
    SVP, Fan Engagement/Multi Platform Marketing
    Comedy Central
    Breakout B: Technology
    1:00pm - Technology

    Analyzing Offline/Online Transactions

    1:25pm
    Would you hire a carpenter with one tool in his toolbox?

    Effective consumer marketing requires testing, measurement and response. Clear objectives must be set and audience engagement must be actively measured. Omni-channel marketing isn't elective. Tomorrow's CMOs will be valued by the weight of their tool belts.
    Vice President of Marketing
    Montblanc North America
    1:50pm
    Danielle Wiley, CEO of Sway Group, will share her insights on digital marketing trends. Founded three years ago as a mom blogger management agency, Sway Group has seen marketers place increasing importance on women consumers but struggle with how to customize their programs specific to their audience. Not every woman is a mom, but every mom is a woman. Danielle will discuss the importance of this distinction and emerging trends in reaching a younger female demographic.
    CEO
    Sway Group LLC
    2:35pm

    Closing Keynote: Into the Future-The Intersection Between Digital Technologies and the Collaborative Economy

    3:20pm

    Summit Adjourns

    * This is our preliminary agenda and may be subject to change.

    “Marketing is among the last C- Suite functions to be integrated into the enterprise IT stack.”
    –IBM 2011 CMO study.
    Register before September 12th & Save $200!

    Register Now!  Brochure

    Tuition

    Commercial Pricing.

    Summit Only

    $ 1,795

    Register before September 12th
    ( Save $200 )
    • No Workshops
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register

    Silver Package

    $ 2,290

    Register before September 12th
    ( Save $200 )
    • 1 Workshop
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register

    Gold PackageBEST VALUE

    $ 2,685

    Register before September 12th
    ( Save $200 )
    • 2 Workshops
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register

    2 Workshops

    $ 890


    ( Save $100 )
    • 2 Workshops
    • No Summit Access
    • Continental breakfasts
    • Lunch
    Register

    1 Workshop

    $ 495


     
    • 1 Workshop
    • No Summit Access
    • Continental breakfasts
    Register
    Non-Profit Pricing.

    Summit Only

    $ 1,595

    Register before September 12th
    ( Save $200 )
    • No Workshops
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register

    Silver Package

    $ 2,090

    Register before September 12th
    ( Save $200 )
    • 1 Workshop
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register

    Gold PackageBEST VALUE

    $ 2,485

    Register before September 12th
    ( Save $200 )
    • 2 Workshops
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register

    2 Workshops

    $ 890


    ( Save $100 )
    • 2 Workshops
    • No Summit Access
    • Continental breakfasts
    • Lunch
    Register

    1 Workshop

    $ 495


     
    • 1 Workshop
    • No Summit Access
    • Continental breakfasts
    Register
    The CIO will lead the charge of digital innovation and change in businesses.
    - Gartner
    Register before September 12th & Save $200!

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    Venue

    Digital Marketing Strategies Summit will be held at:

    The Westin

    About Venue

    The Westin San Diego, located in downtown San Diego, offers panoramic views of the San Diego Bay, Coronado Island and the downtown cityscape from your guestroom. Enjoy complimentary Internet access in the lobby and guestroom and complimentary airport shuttle service.

    Venue Details

    400 West Broadway, San Diego, CA 92101

    1-800-Westin1

    Website

    Discount Room Rates:

    A block of rooms have been reserved at the discounted rate of $249. Reserve your room before 9/30/14 to obtain the discounted rate. Be sure to mention you are attending the GSMI conference to guarantee the discounted rate.

    To make your reservation, call: 1-800-Westin1

    Travel Information

    TRANSPORTATION

    Complimentary Airport Shuttle Service

    The Westin San Diego provides complimentary shuttle service to/from the San Diego International Airport and The Westin San Diego between 6am and 11pm, 7 days a week. Once you have collected your luggage, please contact the hotel at (619) 239-4500 and one of our operators will give you directions to the pick-up area and an estimated time of arrival as to when the driver will be there to pick you up. If you wish to take our shuttle to the airport, please make arrangements at the luggage desk 24 hours prior to your departure.

    Hotel parking:

    Valet parking is $40 per night

    If you require transportation assistance, or if you have any additional requests, please feel free to contact us at (619) 239-4500.

    General Directions to the Hotel

    From East

  • From 8 Freeway go west to the 5 Freeway south and exit Front/Civic Center.
  • Continue straight to Ash Street and turn right, then turn left on Columbia Street.
  • Continue to go 4 blocks and valet is to the left.

  • From North

  • From 5 Freeway south exit Front/Civic Center and stay in the right lane.
  • Turn right onto Ash Street and then turn left on Columbia Street and continue for 5 blocks.
  • The valet will be on your left.

  • From West

  • From 8 Freeway east to the 5 Freeway south, exit Front/Civic Center and stay in the right lane.
  • Continue straight then turn right on Ash Street and continue for 3 blocks.
  • Take a left on Columbia Street and continue 4 blocks.
  • The valet is on the left.

  • From San Diego International Airport (By Car)

  • Depart the airport and turn left (east) on North Harbor Drive.
  • Turn left onto West Broadway.
  • U-turn at State Street.
  • Turn right onto Columbia Street.
  • The hotel's valet parking entrance will be on the right.

  • From South

  • From 5 Freeway north exit Airport/Hawthorn and stay in the left lane.
  • Turn left on Columbia Street and the valet will be located 11 blocks to the left side of the street.
  • Transportation to Airport

    Bus

  • 992 Flyer leaves every 15 minutes from bus stop outside of hotel on Broadway ($2.50/one way)

  • Santa Fe Depot

  • The bus depot is just one block from our hotel, within easy walking distance.
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