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    DIGITAL
    MARKETING
    STRATEGIES SUMMIT
    Marketing In The Age Of The Empowered Digital Customer
    October 21-23, 2014 | San Diego

Fostering Connections with Empowered Customers While Measuring Results through Digital Optimization

  • Capitalize on the opportunity to work with your IT department
  • Participate in managing your Corporate Character in the digital space
  • Use financial metrics to measure marketing
  • Create a seamless customer journey
  • Network in sunny San Diego!
  • Restructure your organization for the digital customer
  • Enhance customer relationships through online brand communities
  • Cutting Edge Agenda: 20+ Leading Case Studies
  • Don't Miss Out - This Event Will Sell Out

Tracks Include:

  • Strategy
  • Analytics & Data
  • Customer Relationship Management
  • Social & Technology

Who should attend:

  • Chief Marketing Officers
  • Chief Executive Officers
  • Chief Information Officers
  • Chief Technology Officers
  • Chief Engagement Officers
  • Chief Experience Officers
  • Chief Digital Officers
  • Chief Marketing Officers
  • Chief Financial Officers
  • Chief Branding Officers
  • Product Designers
  • Agency Account Managers

VPs, Directors and Managers of:

  • Marketing
  • Branding
  • Business Strategy
  • Online Communities
  • Customer Relations
  • Social Media
  • Public Relations
  • Digital Marketers
  • Community Marketers
  • Community Managers
  • Media sales
  • Business Development Manager

Reasons to Come to San Diego:

  • San Diego, California…need we say more?!
  • Venue is at one of San Diego’s landmark hotels!
  • Just blocks away from the Gaslamp Quarter!
  • Breakfast, lunch and snacks!
  • A networking reception with free open bar!
  • Networking dinners!
If Gartner’s prognostication is correct, by 2017 the CMO will manage more IT dollars than the CIO.
Register before July 25th & Save $600!

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Meet the Speakers

Learn and Engage with Industry Leaders:
Josh Pierry
CEO
Mark Coatney
SVP, Digital, Al Jazeera America
Paula Dirks
Vice President of Marketing
Jennifer Nuckles
Chief Marketing Officer (CMO)
Shawn Goodin
Director of Marketing Technology
David Roth
CEO
Matt Corey
Chief Marketing Officer (CMO)
Christopher Krohn
President and Chief Marketing Officer
Meg O'Brien
VP of Marketing, Branding and Social
Don Steele
SVP, Fan Engagement/Multi Platform Marketing
Pam Didner
Author of the upcoming book: Global Content Marketing
Shree Dandekar
GM (Product Management) Social Media Analytics
Gaurav Bhatia
Vice President, Digital Strategy
Cathleen Williams
Executive Director of Marketing
Chad Bailey
Chief Marketing Officer (CMO)
Steven Cook
Resident Digital CMO & Contributing Editor
Integrated Digital Marketing is the Key to Marketing
Register before July 25th & Save $600!

Register Now!  Brochure

Day 1 Agenda

Tuesday, October 21, 2014 - Pre-Summit Workshops
8:30am

Workshop Registration and Continental Breakfast for Workshop Attendees

9:00am - Workshop A
In this interactive session, we will develop a marketing capability map to align marketing and IT strategy. The capability map is like the Rosetta Stone, creating a shared language grounded in business outcomes. With a shared map, marketing and IT can maneuver the digital landscape together with precision and agility.

This session will review:

  • The what and why of the marketing capability framework
  • How to develop a capability map for your organization
  • How to heat map to drive prioritization and agility
  • How to architect a highly scalable and flexible marketing platform
  • Director of Marketing Technology
    The Clorox Company
    9:00am - Workshop B

    Human Capital: Successful End2End (E2E) Lifecycle Management

    Author of the upcoming book: Global Content Marketing
    Author | Speaker | Consultant
    10:30am

    Networking Break

    10:45am - Workshop C
    In this workshop, participants will use a hands-on approach to gain a full understanding of the nuances of managing their professional identities in the new transparent digital world we live in. The workshop leader will use his own corporate identity as an example, as well as other examples well-managed and not-so-well-manages identities. We’ll look, in real-time, at volunteer participants’ profiles and get valuable feedback from the leader and others in the group. Participants will learn how to prioritize and utilize the various digital points of presence at their disposal – LinkedIn, Facebook, Twitter, Google+, etc. At the end of the session, participants will have a virtual ‘playbook’ they can use to effectively and efficiently manage their online presence going forward.

    Key Takeaways:

  • Dos and Don’ts in the world of corporate character management
  • How to effectively draw boundaries between their personal and professional lives to maximize their corporate character
  • How to prioritize and allocate appropriate time to the various digital points of presence
  • How to generate and maintain compelling professional profiles
  • Keys to relevant and engaging content curation
  • CEO
    Emergent Digital
    10:45am - Workshop D

    How to Cope with the Evolving Role of the CMO

    12:15pm

    Lunch

    * This is our preliminary agenda and may be subject to change.

    Day 1 Cont'd

    Tuesday, October 21, 2014 - General Summit
    12:15pm

    Registration for General Summit Attendees

    1:15pm

    Welcome and Introduction by Summit Producer Crystal Everson (Or Summit Chair)

    Theme 1: Strategy
    1:30pm
    The session discusses the opportunities that exist in understanding the customer needs and leveraging all the digital channels – web, email, social media and customer feedback to help improve the customer experience. Digital technology helps gets instant feedback from the customers but also presents challenges in how best to communicate the value of the brand with the customer/member and share the results with the employees. We need to ensure that the employees (e.g. marketing, sales, customer support) are engaged in the process so that we can get the closed loop feedback from the customers and develop a good experiences for the customer and continually engage with the employee.
    Vice President, Digital Strategy
    AARP
    Theme 1: Strategy
    2:15pm

    Using Financial Metrics to Measure Marketing and Why Collaboration Between the CFO and CMO is Imperative

    3:00pm

    Afternoon Networking Break

    Theme 1: Strategy
    3:15pm

    Market and Technology Factors Driving Pervasive Change

    4 - 6pm

    Networking Happy Hour

    * This is our preliminary agenda and may be subject to change.






    Day 2 Agenda

    Wednsday, October 22, 2014 - General Summit
    8:00am

    Registration for General Summit Attendees and Continental Breakfast

    9:00am

    Welcome and Introduction by Summit Producer Crystal Everson (or Summit Chair)

    Theme 2: Analytics and Data
    9:05am
    It’s the classic battle between strategy and creativity—and the unique and powerful dynamic they bring when melding together. IT versus marketing, will they ever work together? Christopher Krohn, President and CMO of Restaurant.com, offers insights on important of this and how to make this happen. And when it does, there’s massive success in the realms of digital business and beyond.
    President and Chief Marketing Officer
    Restaurant.com
    Theme 2: Analytics and Data
    9:50am

    Mining New Digital Information Sources

    10:35am

    Sponsorship Showcase

    11:05am

    Sponsor Meet and Greet Morning Networking Break

    Breakout A: Analytics and Your Digital Team
    11:20am

    Democratize Your Data Analysis

    Breakout B: Analytics and Your Customer
    11:20am

    Inspiring Customer Confidence as You Manage Big Data

    Breakout A: Analytics and Your Digital Team
    11:40am

    Tracking the Data that Matters

    Breakout B: Analytics and Your Customer
    11:40am

    Using Customer Analytics to Mine Data

    12:00pm

    Lunch

    Theme 3: Customer Relationship Management (CRM)
    1:00pm
    In this session Josh Pierry will discuss the evolution of the digital marketing landscape as it pertains to personalized content and how to stay ahead of the curve. Leveraging tools, processes, and best practices, he will explore ways to more comprehensively capture individualized information and strategies for creating effective responses; the goals of which are to create a more cohesive bond between the client and organization, and ultimately improve top line revenue through greater client satisfaction.
    CEO
    Pierry Interactive
    Breakout C: Internal
    1:45pm

    Web Experience Marketing: Meeting Customer Acquisition and Loyalty Goals

    Breakout D: External
    1:45pm

    Maximize Your Conversion by Attracting the Right Customers on the Right Platforms!

    Breakout C: Internal
    2:30pm

    Restructuring Your Organization for the Digital Customer

    Breakout D: External
    2:30pm

    Creating a Seamless Customer Journey: A Targeting and One-to-One Marketing Model

    3:15pm

    Afternoon Networking Break

    3:30pm

    Panel: How are You Structuring Your Marketing Team, Programs and Processes to Understand Individuals and Not Just Markets?

    Moderator:
    Resident Digital CMO & Contributing Editor
    CMO.com by Adobe
    Panelists:
    Chief Marketing Officer (CMO)
    Robeks
    VP of Marketing, Branding and Social
    San Francisco Chronicle
    4:40pm

    End of Day Two of Summit

    5:00pm

    Networking Reception (Canapes and Cocktails)

    7:00pm

    Networking Dinners (Separate Registration Required)

    * This is our preliminary agenda and may be subject to change.






    Day 3 Agenda

    Thursday, October 23, 2014 - General Summit
    8:00am

    Registration for General Summit Attendees and Continental Breakfast

    9:00am

    Welcome and Introduction by Summit Producer Crystal Everson (Or Summit Chair)

    9:05am

    Keynote: Finding and Recruiting Essential Digital Marketing Talent

    Theme 4: Social & Technology
    9:50am - Social and Technology

    Enhancing Relationships with Customers Through Online Brand Communities

    Executive Director of Marketing
    Allure
    10:35am

    Morning Networking Break

    Breakout E: Social
    10:50am
    As the adoption of social, mobile and cloud computing continues to transform industries, organizations increasingly value how these technologies can improve customer engagement, forge new partnerships and drive competitive advantage. As great as the promise of convergence is, many organizations are still struggling to reinvent their business operations and keep pace with the explosion of mobile channels and volume of data being generated. This session will aim at not only discussing some of the natural use cases of this disruption like social casting but will provide a practical approach to marketers on how to realize an ROI from their social and mobile investments using analytics.
    GM (Product Management) Social Media Analytics
    Dell
    Breakout F: Technology
    10:50am - Technology

    Why You Need to Design Experiences for Mobile and Tablet Apps

    Breakout E: Social
    11:35am - Social
    Social is not just something managed by a 24-year-old rookie marketing associate or customer service rep. Social strategy must be part of every major campaign and must also be integrated into your brand experience throughout the year. Your customers WANT to interact with you. Are you involving them in your brand, and do you even know HOW to do that through filtered curation that is still authentic? In this session we will show you how to do just that with examples of "fads" and best practices for complete integration.
    Chief Marketing Officer (CMO)
    PGA TOUR Superstore
    Breakout F: Technology
    11:35am

    Using Integrated Software Suites to Manage Customers

    12:00pm

    Lunch

    Breakout E: Social
    1:00pm - Social

    How to Operationalize Social Advertising and Measure its Contribution to Success

    SVP, Fan Engagement/Multi Platform Marketing
    Comedy Central
    Breakout F: Technology
    1:00pm - Technology

    Analyzing Offline/Online Transactions

    1:25pm
    Would you hire a carpenter with one tool in his toolbox?

    Effective consumer marketing requires testing, measurement and response. Clear objectives must be set and audience engagement must be actively measured. Omni-channel marketing isn't elective. Tomorrow's CMOs will be valued by the weight of their tool belts.
    Vice President of Marketing
    Montblanc North America
    1:50pm

    Why You Need a Digital Marketing Strategy for the Millennials and Boomers

    President and Chief Marketing Officer
    Restaurant.com
    2:35pm

    Closing Keynote: Into the Future-The Intersection Between Digital Technologies and the Collaborative Economy

    3:20pm

    Summit Adjourns

    * This is our preliminary agenda and may be subject to change.

    “Marketing is among the last C- Suite functions to be integrated into the enterprise IT stack.”
    –IBM 2011 CMO study.
    Register before July 25th & Save $600!

    Register Now!  Brochure

    Tuition

    Commercial Pricing.

    Summit Only

    $ 1,395

    Register before July 25th
    ( Save $600 )
    • No Workshops
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register

    Silver Package

    $ 1,890

    Register before July 25th
    ( Save $600 )
    • 1 Workshop
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register

    Gold PackageBEST VALUE

    $ 2,285

    Register before July 25th
    ( Save $600 )
    • 2 Workshops
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register

    2 Workshops

    $ 890


    ( Save $100 )
    • 2 Workshops
    • No Summit Access
    • Continental breakfasts
    • Lunch
    Register

    1 Workshop

    $ 495


     
    • 1 Workshop
    • No Summit Access
    • Continental breakfasts
    Register
    Non-Profit Pricing.

    Summit Only

    $ 1,195

    Register before July 25th
    ( Save $600 )
    • No Workshops
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register

    Silver Package

    $ 1,690

    Register before July 25th
    ( Save $600 )
    • 1 Workshop
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register

    Gold PackageBEST VALUE

    $ 2,085

    Register before July 25th
    ( Save $600 )
    • 2 Workshops
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
    Register

    2 Workshops

    $ 890


    ( Save $100 )
    • 2 Workshops
    • No Summit Access
    • Continental breakfasts
    • Lunch
    Register

    1 Workshop

    $ 495


     
    • 1 Workshop
    • No Summit Access
    • Continental breakfasts
    Register
    The CIO will lead the charge of digital innovation and change in businesses.
    - Gartner
    Register before July 25th & Save $600!

    Register Now!  Brochure

    Venue

    Digital Marketing Strategies Summit will be held at:

    The Westin

    About Venue

    The Westin San Diego, located in downtown San Diego, offers panoramic views of the San Diego Bay, Coronado Island and the downtown cityscape from your guestroom. Enjoy complimentary Internet access in the lobby and guestroom and complimentary airport shuttle service.

    Venue Details

    400 West Broadway, San Diego, CA 92101

    1-800-Westin1

    Website

    Discount Room Rates:

    A block of rooms have been reserved at the discounted rate of $249. Reserve your room before 9/30/14 to obtain the discounted rate. Be sure to mention you are attending the GSMI conference to guarantee the discounted rate.

    To make your reservation, call: 1-800-Westin1

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