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    DIGITAL
    MARKETING
    STRATEGIES SUMMIT
    Marketing In The Age Of The Empowered Digital Customer
    October 21-23, 2014 | San Diego

Fostering Connections with Empowered Customers While Measuring Results through Digital Optimization

  • Capitalize on the opportunity to work with your IT department
  • Participate in managing your Corporate Character in the digital space
  • Use financial metrics to measure marketing
  • Create a seamless customer journey
  • Network in sunny San Diego!
  • Restructure your organization for the digital customer
  • Enhance customer relationships through online brand communities
  • Cutting Edge Agenda: 20+ Leading Case Studies
  • Don't Miss Out - This Event Will Sell Out

Tracks Include:

  • Strategy
  • Analytics & Data
  • Customer Relationship Management
  • Social & Technology

Who should attend:

  • Chief Marketing Officers
  • Chief Executive Officers
  • Chief Information Officers
  • Chief Technology Officers
  • Chief Engagement Officers
  • Chief Experience Officers
  • Chief Digital Officers
  • Chief Marketing Officers
  • Chief Financial Officers
  • Chief Branding Officers
  • Product Designers
  • Agency Account Managers

VPs, Directors and Managers of:

  • Marketing
  • Branding
  • Business Strategy
  • Online Communities
  • Customer Relations
  • Social Media
  • Public Relations
  • Digital Marketers
  • Community Marketers
  • Community Managers
  • Media sales
  • Business Development Manager

Reasons to Come to San Diego:

  • San Diego, California…need we say more?!
  • Venue is at one of San Diego’s landmark hotels!
  • Just blocks away from the Gaslamp Quarter!
  • Breakfast, lunch and snacks!
  • A networking reception with free open bar!
  • Networking dinners!
If Gartner’s prognostication is correct, by 2017 the CMO will manage more IT dollars than the CIO.
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Meet the Speakers

Learn and Engage with Industry Leaders:
Paula Dirks
Vice President of Marketing
Nadine Dietz
SVP of CMO Content Leadership
Josh Pierry
CEO
Shawn Goodin
Director of Marketing Technology
Alec Bokman
Expert Associate Principal
Pam Didner
Author of the upcoming book: Global Content Marketing
Matt Corey
Chief Marketing Officer (CMO)
Danielle Wiley
CEO
Christopher Krohn
President and Chief Marketing Officer
David Roth
CEO
Meg Ciarallo
VP of Marketing, Branding and Social
Don Steele
SVP, Fan Engagement/Multi Platform Marketing
Steven Cook
Contributing Editor
Gaurav Bhatia
Vice President, Digital Strategy
Shree Dandekar
GM (Product Management) Social Media Analytics
Chad Bailey
Chief Marketing Officer (CMO)
Tyler Douglas
Chief Marketing Officer (CMO)
Bill Parkes
CEO
Jessica Groopman
Senior Researcher
Jaimy Szymanski
Senior Researcher
Johnny Dranchak
Group CTO & Vice President, Consumer Digital

USC

Juntae DeLane
Strategist & Consultant
Mike Mancini
VP, Thought Leadership
Lance Broumand
CEO & CCO
Terri Funk Graham
Board Director
Cathleen Williams
Executive Director of Marketing

IBM

Carolyn Layne
Smarter Commerce Global Program Leader
Mark Coatney
SVP, Digital, Al Jazeera America
Integrated Digital Marketing is the Key to Marketing
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Day 1 Agenda

Tuesday, October 21, 2014 - Pre-Summit Workshops
8:30am

Workshop Registration and Continental Breakfast for Workshop Attendees

9:00am - Workshop A
In this interactive session, we will develop a marketing capability map to align marketing and IT strategy. The capability map is like the Rosetta Stone, creating a shared language grounded in business outcomes. With a shared map, marketing and IT can maneuver the digital landscape together with precision and agility.

This session will review:

  • The what and why of the marketing capability framework
  • How to develop a capability map for your organization
  • How to heat map to drive prioritization and agility
  • How to architect a highly scalable and flexible marketing platform
  • Director of Marketing Technology
    The Clorox Company
    9:00am - Workshop B
    Marketing your brand is no longer only marketing's job anymore. Essentially, it's every employee's jobs. Some of your employees are already active in social media. They can be part of your brand's social ambassadors. Some of them are willing to try, but don't know how. Pam Didner will share the process and tools on how to get it done right.

    Take-Aways:

  • Share the importance of building social media skill sets
  • Tricks and tips to motivate and encourage employees to be social ambassadors
  • A step-by-step process and tools to encourage employees to engage
  • Author of the upcoming book: Global Content Marketing
    Author | Speaker | Consultant
    10:30am

    Networking Break

    10:45am - Workshop C
    In this workshop, participants will use a hands-on approach to gain a full understanding of the nuances of managing their professional identities in the new transparent digital world we live in. The workshop leader will use his own corporate identity as an example, as well as other examples well-managed and not-so-well-managed identities. We’ll look, in real-time, at volunteer participants’ profiles and get valuable feedback from the leader and others in the group. Participants will learn how to prioritize and utilize the various digital points of presence at their disposal – LinkedIn, Facebook, Twitter, Google+, etc. At the end of the session, participants will have a virtual ‘playbook’ they can use to effectively and efficiently manage their online presence going forward.

    Key Takeaways:

  • Dos and Don’ts in the world of corporate character management
  • How to effectively draw boundaries between their personal and professional lives to maximize their corporate character
  • How to prioritize and allocate appropriate time to the various digital points of presence
  • How to generate and maintain compelling professional profiles
  • Keys to relevant and engaging content curation
  • CEO
    Emergent Digital
    10:45am - Workshop D

    How to Cope with the Evolving Role of the CMO

    Board Director
    Sprouts Farmers Market, Inc.
    12:15pm

    Lunch

    * This is our preliminary agenda and may be subject to change.

    Day 1 Cont'd

    Tuesday, October 21, 2014 - General Summit
    12:15pm

    Registration for General Summit Attendees

    1:15pm

    Welcome and Introduction by Summit Producer Crystal Everson (Or Summit Chair)

    Theme 1: Strategy
    1:30pm
    The session discusses the opportunities that exist in understanding the customer needs and leveraging all the digital channels – web, email, social media and customer feedback to help improve the customer experience. Digital technology helps gets instant feedback from the customers but also presents challenges in how best to communicate the value of the brand with the customer/member and share the results with the employees. We need to ensure that the employees (e.g. marketing, sales, customer support) are engaged in the process so that we can get the closed loop feedback from the customers and develop a good experiences for the customer and continually engage with the employee.
    Vice President, Digital Strategy
    AARP
    Theme 1: Strategy
    2:15pm

    Using Financial Metrics to Measure Marketing and Why Collaboration Between the CFO and CMO is Imperative

    3:00pm

    Afternoon Networking Break

    Theme 1: Strategy
    3:15pm
    Shifting consumer expectations and advances in technology are creating a climate of constant change. Leaders have the opportunity to seize the moment, to delight every customer in real time, reach new markets, and collaborate with partners and suppliers across continents in the blink of an eye. But it is not just about speed, it is about the experience. Every interaction is a moment of truth, and moments matter. By infusing intelligence and context into all your engagement processes, from marketing, to sales, service, and beyond, you can become essential to your customers, partners and suppliers, delivering personally relevant experiences. Doing so requires an integrated approach, fueled by the power of cloud, mobile, social, big data and analytics to create value and profitable revenue. Join IBM's Carolyn Layne for this exploration of the factors driving change and the path to success.
    Smarter Commerce Global Program Leader
    IBM
    4:00pm
    Successfully building your brand in the digital age goes beyond just having the right social media campaign, or the right web site. It means putting your customer at the heart of the way you do business. Understanding and shaping the journey your customer will take as they navigate the changing digital landscape will be the key to competitive advantage. But aligning your business against this is a formidable challenge. This session will discuss approaches for driving the transformation required.
    Expert Associate Principal
    McKinsey & Company Digital

    * This is our preliminary agenda and may be subject to change.






    Day 2 Agenda

    Wednesday, October 22, 2014 - General Summit
    8:00am

    Registration for General Summit Attendees and Continental Breakfast

    9:00am

    Welcome and Introduction by Summit Producer Crystal Everson (or Summit Chair)

    Theme 2: Analytics and Data
    9:05am
    It’s the classic battle between strategy and creativity—and the unique and powerful dynamic they bring when melding together. IT versus marketing, will they ever work together? Christopher Krohn, President and CMO of Restaurant.com, offers insights on important of this and how to make this happen. And when it does, there’s massive success in the realms of digital business and beyond.
    President and Chief Marketing Officer
    Restaurant.com
    Theme 2: Analytics and Data
    9:50am
    As Comedy Central has evolved both it's marketing objectives and tactics Data has become central to all of their efforts. From finding new fans for new franchises to deepening relationships with existing fans data to promoting apps and products Comedy Central leans on data to drive decisions. Learn how Comedy Central has embraced these data driven decisions in it's marketing and fan engagement strategies.
    SVP, Fan Engagement/Multi Platform Marketing
    Comedy Central
    10:35am

    Sponsorship Showcase

    11:05am

    Sponsor Meet and Greet Morning Networking Break

    Breakout A: Analytics and Your Digital Team
    11:20am

    Democratize Your Data Analysis

    Breakout B: Analytics and Your Customer
    11:20am

    Inspiring Customer Confidence as You Manage Big Data

    Breakout A: Analytics and Your Digital Team
    11:40am

    Using Customer Analytics to Track the Data that Matters

    12:00pm

    Lunch

    Theme 3: Customer Relationship Management (CRM)
    1:00pm
    In this session Josh Pierry will discuss the evolution of the digital marketing landscape as it pertains to personalized content and how to stay ahead of the curve. Leveraging tools, processes, and best practices, he will explore ways to more comprehensively capture individualized information and strategies for creating effective responses; the goals of which are to create a more cohesive bond between the client and organization, and ultimately improve top line revenue through greater client satisfaction.
    CEO
    Pierry Interactive
    Breakout A: Internal
    1:45pm
    This session will address the concern that the marketing leadership team has regarding how the marketing message is conveyed by employees and managed throughout the organization.
    Strategist & Consultant
    USC
    Breakout B: External
    1:45pm
    Approaching mobile web and application design from a people-first frame of mind completely changes the product, experience, and the final outcome. By moving mobile out of "mediumalism" - the act of placing inordinate weight on the technology of a medium - and into creating desired customer experiences, mobile is enlivened beyond impressions, transactions, and engagement. In this session based on Altimeter Group's latest research, you'll learn how closely examining the digital customer journey can reveal insights and challenges needed to create powerful mobile strategies that solve real customer problems, create opportunities, and spark innovation.
    Senior Researcher
    Altimeter Group
    Breakout A: Internal
    2:30pm
    Where’s the strangest place you’ve ever used your smartphone or tablet PC? For Millennials, the real question is where haven’t they used their devices. Smartphones are Millennials’ constant companion.

    While the Millennial generation founded the social media movement—having been born between 1977 and 1995 and coming of age into a new era of technology, their interests, backgrounds and aspirations span well beyond what’s listed on their Facebook pages. This generation’s digital tendencies, however, means that marketers and brands need to step up their games in order to keep up and engage with them.

    At 77 million strong in the U.S., these 19 to 36-year-old consumers are worth the effort because they comprise nearly a quarter of the country’s population and are now entering their prime buying years and establishing their product and brand preferences. Join us for an engaging overview of the Millennials to gain insights towards activating them in the marketplace.

    Attendee Takeaways:

  • How do you get past the myths in the marketplace about this diverse group and engage with them in a way that is authentic?
  • Where and how should you focus your market intelligence on this elusive consumer group?
  • How can you win with a consumer who is shopping less but engaging more?
  • VP, Thought Leadership
    The Nielsen Company
    3:15pm

    Afternoon Networking Break

    3:30pm

    Panel:How disruptive digital and tech forces created opportunities to transform Marketing’s role, structure, approach and relationships to be focused on ‘person-to-person’ versus ‘markets of many’.

    Moderator:
    Contributing Editor
    CMO.com
    Panelists:
    Chief Marketing Officer (CMO)
    Robeks
    VP of Marketing, Branding and Social
    San Francisco Chronicle
    SVP, Digital, Al Jazeera America
    Al Jazeera Media Network
    4:40pm

    End of Day Two of Summit

    5:00pm

    Networking Reception (Canapes and Cocktails)

    * This is our preliminary agenda and may be subject to change.






    Day 3 Agenda

    Thursday, October 23, 2014 - General Summit
    8:00am

    Registration for General Summit Attendees and Continental Breakfast

    9:00am

    Welcome and Introduction by Summit Producer Crystal Everson (Or Summit Chair)

    9:05am

    Keynote: TBA

    SVP of CMO Content Leadership
    The CMO CLUB
    Theme 4: Social & Technology
    9:50am - Social and Technology
    Beauty is big business. Women spend more than $63.1 million a year pursuing beauty and advertisers spend $4.5 billion pursuing those women. In fact, beauty is the third most profitable industry in America with 11,000+ new beauty products launched per year. Launched over a decade ago, Allure is the first and only magazine devoted to this market reaching 8 million readers per month. With more and more of its readers moving to digital devices for their information, join this session to learn the trends affecting the publishing landscape and how Allure is tapping its Beauty Enthusiasts community of readers and their customer intelligence to gain feedback on how to improve products, expand content and secure more advertising dollars.
    Chief Marketing Officer (CMO)
    Vision Critical
    Executive Director of Marketing
    Allure
    10:35am

    Morning Networking Break

    Breakout A: Social
    10:50am
    As the adoption of social, mobile and cloud computing continues to transform industries, organizations increasingly value how these technologies can improve customer engagement, forge new partnerships and drive competitive advantage. As great as the promise of convergence is, many organizations are still struggling to reinvent their business operations and keep pace with the explosion of mobile channels and volume of data being generated. This session will aim at not only discussing some of the natural use cases of this disruption like social casting but will provide a practical approach to marketers on how to realize an ROI from their social and mobile investments using analytics.
    GM (Product Management) Social Media Analytics
    Dell
    Breakout B: Technology
    10:50am - Technology

    Why You Need to Design Experiences for Mobile and Tablet Apps

    Group CTO & Vice President, Consumer Digital
    Dow Jones
    Breakout A: Social
    11:35am - Social
    Social is not just something managed by a 24-year-old rookie marketing associate or customer service rep. Social strategy must be part of every major campaign and must also be integrated into your brand experience throughout the year. Your customers WANT to interact with you. Are you involving them in your brand, and do you even know HOW to do that through filtered curation that is still authentic? In this session we will show you how to do just that with examples of "fads" and best practices for complete integration.
    Chief Marketing Officer (CMO)
    PGA TOUR Superstore
    Breakout B: Technology
    11:35am
    Technology has always held the promise of delivering high ROI and accelerating business results, and with the explosion of digital technologies available today, the opportunity has never been greater. However, many obstacles remain, limiting effectiveness and impact. What keeps the promise from being realized? This session will discuss the underlying dynamics surrounding this strategic issue and provide ideas for how business leaders can better leverage technology investments, enhance capabilities and accelerate business results within their organizations.
    CEO
    Chief Digital Advisors, LLC
    12:00pm

    Lunch

    Breakout A: Social
    1:00pm - Social
    With over 125mil fans and followers in Social Media, Comedy Central has long used Social to drive tune in and other lines of business. As the relationship between paid and earned media has evolved Comedy Central has evolved how, what and when it advertises in social. This change has also influenced it's programming and reporting in social so that it can both define and achieve platform specific goals. In this session Comedy Central will share some of the strategies and tactics that they have implemented to adapt to the changes in the social media landscape.
    Breakout B: Technology
    1:00pm - Technology

    Analyzing Offline/Online Transactions

    CEO & CCO
    UrbanDaddy
    1:25pm
    Would you hire a carpenter with one tool in his toolbox?

    Effective consumer marketing requires testing, measurement and response. Clear objectives must be set and audience engagement must be actively measured. Omni-channel marketing isn't elective. Tomorrow's CMOs will be valued by the weight of their tool belts.
    Vice President of Marketing
    Montblanc North America
    1:50pm
    Danielle Wiley, CEO of Sway Group, will share her insights on digital marketing trends. Founded three years ago as a mom blogger management agency, Sway Group has seen marketers place increasing importance on women consumers but struggle with how to customize their programs specific to their audience. Not every woman is a mom, but every mom is a woman. Danielle will discuss the importance of this distinction and emerging trends in reaching a younger female demographic.
    CEO
    Sway Group LLC
    2:35pm
    It's time to think beyond the hype of Internet of Things, to look beyond the technology and find actual business value, particularly around consumer engagement. In this discussion, we'll explore how and when companies can and should or should not use data and personalization capabilities to create connected brand experiences. We'll also identify and define the primary use cases for consumer-facing IoT (e.g. decision-making, loyalty, promotion, navigation, and more) for how brands can leverage emerging technological capabilities to enhance customer interaction and experience. Attendees of this session will leave with a clear understanding of how to apply consumer-facing (e.g. Marketing, Customer Service, Sales, etc.) use cases across an ever-expanding set of interfaces, devices, sensor capabilities, and beyond-- all while avoiding the creep factor!
    Senior Researcher
    Altimeter Group
    3:20pm

    Summit Adjourns

    * This is our preliminary agenda and may be subject to change.

    “Marketing is among the last C- Suite functions to be integrated into the enterprise IT stack.”
    –IBM 2011 CMO study.
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    Tuition

    Commercial Pricing.

    Summit Only

    $ 1,995

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    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
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    Silver Package

    $ 2,490

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    • 1 Workshop
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
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    Gold PackageBEST VALUE

    $ 2,885

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    • 2 Workshops
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
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    $ 890


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    • No Summit Access
    • Continental breakfasts
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    1 Workshop

    $ 495


     
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    Non-Profit Pricing.

    Summit Only

    $ 1,795

    Register before
    ( Save )
    • No Workshops
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
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    Silver Package

    $ 2,290

    Register before
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    • 1 Workshop
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
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    Gold PackageBEST VALUE

    $ 2,685

    Register before
    ( Save )
    • 2 Workshops
    • Full Summit Access
    • Continental breakfasts
    • Snacks and Beverages
    • Lunches
    • Networking Reception
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    2 Workshops

    $ 890


    ( Save $100 )
    • 2 Workshops
    • No Summit Access
    • Continental breakfasts
    • Lunch
    Register

    1 Workshop

    $ 495


     
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    • Continental breakfasts
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    The CIO will lead the charge of digital innovation and change in businesses.
    - Gartner
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    Venue

    Digital Marketing Strategies Summit will be held at:

    The Westin

    About Venue

    The Westin San Diego, located in downtown San Diego, offers panoramic views of the San Diego Bay, Coronado Island and the downtown cityscape from your guestroom. Enjoy complimentary Internet access in the lobby and guestroom and complimentary airport shuttle service.

    Venue Details

    400 West Broadway, San Diego, CA 92101

    1-800-Westin1

    Website

    Discount Room Rates:

    A block of rooms have been reserved at the discounted rate of $249. Reserve your room before 9/30/14 to obtain the discounted rate. Be sure to mention you are attending the GSMI conference to guarantee the discounted rate.

    To make your reservation, call: 1-800-Westin1

    Travel Information

    TRANSPORTATION

    Complimentary Airport Shuttle Service

    The Westin San Diego provides complimentary shuttle service to/from the San Diego International Airport and The Westin San Diego between 6am and 11pm, 7 days a week. Once you have collected your luggage, please contact the hotel at (619) 239-4500 and one of our operators will give you directions to the pick-up area and an estimated time of arrival as to when the driver will be there to pick you up. If you wish to take our shuttle to the airport, please make arrangements at the luggage desk 24 hours prior to your departure.

    Hotel parking:

    Valet parking is $40 per night

    If you require transportation assistance, or if you have any additional requests, please feel free to contact us at (619) 239-4500.

    General Directions to the Hotel

    From East

  • From 8 Freeway go west to the 5 Freeway south and exit Front/Civic Center.
  • Continue straight to Ash Street and turn right, then turn left on Columbia Street.
  • Continue to go 4 blocks and valet is to the left.

  • From North

  • From 5 Freeway south exit Front/Civic Center and stay in the right lane.
  • Turn right onto Ash Street and then turn left on Columbia Street and continue for 5 blocks.
  • The valet will be on your left.

  • From West

  • From 8 Freeway east to the 5 Freeway south, exit Front/Civic Center and stay in the right lane.
  • Continue straight then turn right on Ash Street and continue for 3 blocks.
  • Take a left on Columbia Street and continue 4 blocks.
  • The valet is on the left.

  • From San Diego International Airport (By Car)

  • Depart the airport and turn left (east) on North Harbor Drive.
  • Turn left onto West Broadway.
  • U-turn at State Street.
  • Turn right onto Columbia Street.
  • The hotel's valet parking entrance will be on the right.

  • From South

  • From 5 Freeway north exit Airport/Hawthorn and stay in the left lane.
  • Turn left on Columbia Street and the valet will be located 11 blocks to the left side of the street.
  • Transportation to Airport

    Bus

  • 992 Flyer leaves every 15 minutes from bus stop outside of hotel on Broadway ($2.50/one way)

  • Santa Fe Depot

  • The bus depot is just one block from our hotel, within easy walking distance.
  • Sponsors & Media Partners

    Digital Marketing Strategies Summit thanks the following sponsors:

    Thought Leader Sponsor

    Our Media Partners

    Outlier: Where vision meets measurable results. Outlier is a full service San Diego creative agency focused on web development, video production, content marketing and strategic branding. We help companies launch products, define their online presence, generate leads, and position themselves for success Outlier’s approach delivers powerful results while remaining true to the vision that fueled your business in the first place.

    CMO.com is the chief marketing officer’s one-stop shop for digital marketing news and insight. It helps CMOs and other senior executives stay informed and save time so they can more effectively lead digital marketing efforts within their organizations. In short, CMO.com by Adobe offers digital marketing insights, expertise, and inspiration for and by marketing leaders.

    As the world's largest network of female influencers, we offer campaign results that smoke the competition. - The Sway Group roster is comprised of over 85 high influence publishers representing a variety of content verticals including parenting, food, crafting, DIY, fashion, design and beauty.

    Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development.

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