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    Marketing In The Age Of The Empowered Digital Customer
    Spring 2016

What You’ll Learn

Integrated Digital Marketing is the Key to Marketing
Fostering connections with empowered customers while measuring results through digital optimization.

Social & Technology
Harness social data to drive innovation
Managing your Corporate Character in the digital space
Use brand to drive performance
Customer Relationship Management
Create a seamless customer journey
Restructure your organization for the digital customer
Enhance customer relationships
Analytics & Data
Capitalize working with IT department
Use financial metrics to measure marketing
Understand the intersection of analytics

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The #DMSS 2014 Experience

Personable. Intimate. Insightful.

Jessica Groopman, Sr. Researcher, Altimeter Group

Last day @Digital_mss such an amazing conference. I can't wait to bring it all back to work with me!

Jamie Ratcliffe, @JamieSRatcliffe

It was an absolute honor to serve as Summit Chair for the inaugural DMSS. The speakers were inspiring, the content insightful, the crowd friendly. It was tough to leave after the final keynote.

Ryan Crockett, Digital Marketing Strategist, Online Ally

As digital marketers we need to think customer-centeric not channel centric. Great session so far from @guaravbhatia1 #dmss

Jenna Crane, @jennacrane